There are several ways to get and send traffic, which makes affiliate marketing diverse. There are three main categories of affiliate marketing: unattached, related and involved affiliate marketing.
1. Unattached affiliate marketing
This is the pay per click services that doesn’t require your authority or presence for the product you’re promoting.
- In fact, there’s no link between you and the customer, and all you do is place an affiliate link before potential customers.
- To achieve this, you use Facebook ads and Google Adwords hoping that end users will click on the link and purchase the product so you can earn that commission.
- Unattached affiliate marketing is popular because you don’t need any presence or authority.
- Building an online reputation with various groups takes time, which makes many people shy away from committing to work on a website. Some don’t have time too, and this option works for them.
2. Related affiliate marketing
Under this form of affiliate marketing, you need to have an online presence, which could be in the form of a blog, social media, podcast, or videos.
You should then have affiliate links to particular products in your niche. However, these products are those you don’t use or have never used.
3. Involved Affiliate Marketing
Some affiliates only promote services and products they use, and the process of doing this is known as involved affiliate marketing. Such affiliates only promote products that they strongly recommend and believe in.
Unlike related affiliates who may use links or banner ads to drive traffic to affiliate offers, involved affiliate marketers typically promote offers through content. In their content, they write featured pieces of particular services or products.
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