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WHAT IS DIGITAL MARKETING?

Digital Marketing is the use of new media to market a brand, product, organization and so on. Though there are a lot of activities that can be done, digital marketing these days relies purely on the internet
What marketers want these days is just that their customers should click, engage, purchase and utilize their product on an e-commerce platform. However, there are many organizations that have no idea about the basic tactics and channels that are good to go for their digital marketing. In this blog, we are sharing 4 digital barriers of e-commerce that are mostly neglected and pointers to overcome them in brief.

One can also take the guidance and several tips from our previous blogs to grow your business online or for the e-commerce industry.

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Top 3 SEO Guidelines for Content Marketing
here is no secret that SEO and content writing goes hand in hand. After all, without SEO your content might be lost somewhere in the thousands of search pages of SERP. And we all know that the results and traffic of these thousands of pages are not at all satisfactory and if you think to bring your content on the first page can increase your traffic and business than understand this very carefully, that it is not correct too.

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1. Strong your keywords game

Identify the keywords and phrases people are looking for (and what you can be competitive about) and create a keyword spreadsheet. Keep track of the number of times you include keywords in your content and use the appropriate tools to track your rankings for the keywords you are targeting. There are numerous free tools available online to help you with this.


2. Write good enough words

Writing a few sentences on a page containing many large images, negative spaces and symbols is not a good symbol of good content. Although it may ease up your work but it will be very difficult to rank your content on the first page of the search engines.

Indeed, search engines – and people – need good content writing. They must know that your page will respond to the request. Spacious pages may look pretty, but do not expect good SEO performance.


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3. Optimization of the image

Although not as important as the first two, it is useful to name the images according to the direction of the keyword for the search engines. Be sure to optimize both the image file name and the alt attribute of the image.

So in here, I tried to inform you guys about the SEO guidelines, in brief, there are a number of other ways too, to rank your content on the first page and we’ll keep letting you know about the same with time. But till then if you have any doubts or any views on this do let us know in the comment section down below.


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By creating an online identity for your brand, it will increase brand image and awareness. Not to mention that you can reach a wider target audience with efficiency.

Moving Beyond Print Media – How digital can you be?
Your website content is definitely essential, you will need to maintain it regularly and optimize the page content.

1. SEO: In its bare definition SEO is the one that determines your webpage presence (page ranking) on the search result in search engines.
2. SEM: Monitor the popular and trending keywords, as well as its variation and buy the relevant keywords to your business and purpose.
3. Social Media: Manage your social media network. Update status on Facebook, promotion in Twitter and so on. Social media gives brand exposure.
The more useful your site content is the more traffic your site will have. But the most important thing to remember is to practice good SEO.

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Getting on the first page is important – Everybody knows how important it is to get your website on to the first page of the search result. People prefer to get what they are looking for in the first page. Only a handful of people go through the second page of the search result.

1.Content Creation
Regularly update your site content will keep your site fresh. Updates mean that there is activity around the site and therefore the site is in operation.

Create articles post for blogs. High quality and informative content will ensure visitors to keep coming back to your site.

2. Display Advertising
Display ads are still around on the internet, among the search result, and among sites. And it uses Google Display Network which you can be sure to get your website listed. Google AdWords








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