Amazing Social Media Ideas to Keep Your Brand Fresh

One of the most challenging tasks of running social media accounts for marketers is coming up with fresh new ideas. To be honest, juggling multiple social platforms and keeping them up to date with current and engaging content may be tough. Consider the fact that your followers are always hungry for new information and expect that you'll deliver consistently, otherwise you lose them.

Although it may be tempting to recycle the same content over and over again, your feed will start to feel stale. This is why your brand needs to have several social media ideas up their sleeves. Luckily, we've come up with a list of ideas that you can use to keep your followers engaged throughout the year.

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• Leverage user-generated content

From time to time, consider sharing user-generated content from your followers or fans. Doing this not only gives your brand a fresh new perspective but also builds a stronger relationship with your target audience and leads. Moreover, over 76% of consumers trust information from an average person compared to the brand itself. Thus, user-generated content will promote trust for the brand among your target audience.

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• Create a quiz

Using interactive content in your content marketing strategy is a great way to engage your potential customers and boost your brand awareness. Just make sure to use a quiz maker that will help you create share-worthy results so your customers could share them with their social media followers as well. That way, not only you're going to effectively boost your brand, you will also going to collect creat leads that you can convert into sales.

• Create a daily, weekly or monthly schedule

Establishing a regular program or series of content allows you to interact with your followers or target audience consistently. You can start by discussing topics related to your brand, including pain points, that your audience struggles with and provide ideas on how to overcome them. Additionally, you can host an “ask me anything” series to educate and engage with your audience. These are basically Q/A sessions where you share knowledge, insight, experiences, challenges and so on. Moreover, you can spread the word about your series through other social media platforms such as Twitter.

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• Hold a contest or giveaway

Everyone loves free stuff! How about using this to engage your target audience, increase brand awareness and grow your followers? According to Tailwind, accounts that run contests regularly grow approximately 70% faster than those that don't.

• Provide some behind the scenes content

Getting intimate and personal with your followers, every once in awhile, helps your brand communicate how hard it's working to provide quality services and products. This enables you to establish a robust relationship with your audience.

Moreover, you can share a milestone that your brand has achieved to celebrate your success and victory with your followers. This can be anything from featuring in a publication, reaching a sales goal, or any other achievement.

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• Incorporate video clips

Video content marketing has become a must-have strategy for successful modern brands. Although most businesses consider this form of marketing as out of reach, it should be top of the list because video content gets more shares than other types of content.  To start, you can include 30 to 60 seconds of video clips on various social media platforms for more engagement. These short clips need minor editing, can be shot in a few seconds and are prime for sharing.

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Take these steps to enable your Firstline Workers today

COVID-19 has heavily impacted organizations with workers in service and task-oriented roles across various industries. In some cases, customers are experiencing a complete halt in operations, and in other cases, supply chains are being shifted to make essential products and logistics are being altered to accommodate new demand. Now more than ever, are we dependent on the heroes on the ground to keep our world moving, and we wanted to provide some tips to help scale Firstline Worker operations. Check out ways you can digitize environments for Firstline Workers while maximizing safety and wellbeing.

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Learn how to get your Firstline Workers up and running on Teams

We recognize the level of uncertainty many organizations are facing, and as a result, we are making Teams available to as many people as possible to support public health and safety by keeping teams at all levels of the organization connect and informed. Participate in our white-glove support program and sign up for our upcoming Chalk Talks and webinar series to learn how to stay engaged with your Firstline Workers.

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Provision identities for your Firstline Workers and enable them to access Teams

With IT departments strained under new workloads, we recognize the need for speed and scale in getting your Firstline workforce online and connected during these changing times. With inbound user provisioning from human capital management systems like Workday and SAP SuccessFactors, or with PowerShell scripts, IT administrators can streamline Firstline Workers provisioning at scale, to start onboarding them to the tools and technology they need. We have created a solution that will help you provision tens of thousands of identities in an accelerated manner to access the Teams app. Learn more about this solution here, complete with a step by step walkthrough.

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Connect Firstline Workers to experts with a head-mounted, wearable device

Connecting with Firstline Workers who are currently working in critical field service roles or safety-first environments to support COVID-19 efforts can be challenging given the need to share information quickly and safely. Teams on RealWear unlocks “I see what you see” scenarios, to connect experts to field workers and train new employees remotely without compromising health and welfare, all while being hands-free. Teams for RealWear is now available in preview. Learn more here.

Make scheduling easier for your Firstline Workers

With demands in constant flux, scheduling your first line workforce can add a layer of complexity to your company’s operations. For example, some teams may be experiencing an increase in overtime, while others may need to track time & attendance remotely or need a way to offer additional/open shifts. The Shifts app in Teams can aid in managing schedules effectively. We’ve heard from customers in the healthcare segment that they are using Shifts to schedule the influx of patient care providers and COVID-19 screeners during this crisis.

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Want to know if you’re Firstline Workers have clocked in? Here’s how

When it comes to tracking time and attendance, customers in essential industries like manufacturing, government, and grocery retail tell us that tracking time and attendance also helps to keep workers safe during the COVID-19 outbreak. Time clock, located in the Shifts app, offers a digital clock-in/clock-out solution in place of a physical, analog time-clock station and it serves as a simple way to record attendance that also helps keep workers safe.

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Collect information to stay abreast of team wellbeing

We recognize the health and wellness of your Firstline Workers is a top priority. One practice our Microsoft Stores has enacted is to share a survey via Microsoft Forms on a weekly basis to gather information from associates about the state of their health and whether they have any questions. This practice has also been implemented at one of our customers in the hospitality segment. In addition to collecting health status information via Forms, they have been leveraging Teams meetings to conduct health talks and share health tips in dedicated channels.