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WHICH WORDPRESS E-COMMERCE PLUGINS PERFORM BEST? WE COMPARE 3 TOP CHOICES


Are you a WordPress user looking to jump into the e-commerce game? Wondering which plugin to use?

We tried out three of the biggest WordPress e-commerce tools: Shopify’s Buy Button, BigCommerce’s WordPress plugin and WooCommerce, a full-featured WordPress plugin.

What are the pros and cons of these plugins? Read on to discover some surprises.
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Comparison Table: WordPress E-Commerce Plugins


  • Ease of Use

On ease of use, Shopify’s Buy Button wins hands down, but WooCommerce comes in a solid second, particularly if you need more features


  • Shopify: Easy to Add to WordPress

The Shopify Buy Button lets you turn any WordPress site into a store through embeddable products and hosted check out.

You can get it via their lowest-priced plan: Shopify Lite, which starts at $9 a month plus transaction fees.

Installation is done by adding HTML code to your site or generating a checkout link. Features are limited, of course, but it is an incredibly easy way to start selling products.


  • WooCommerce: Get One-Click Installation

WooCommerce is incredibly easy to use and install. In fact, many web hosts offer one-click installation. (You will need to find a WordPress web host.)

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Once activated, the plugin walks you through setting up things like:


  • Shipping
  • Adding products
  • Setting taxes

Tabs make set up intuitive, especially if you are used to WordPress.


  • BigCommerce: Simple to Install
  • BigCommerce plugin installation is simple through the plugin option in WordPress. Once you download and install, you head over to BigCommerce to create your store and choose a plan.


It is important to note that the plugin is free, but you will still need to choose a plan and connect the plugin to your store to start selling.

Firewire sells its iconic surfboards via this WordPress site, using the BigCommerce plugin. Firewire is the brand of world champion surfer Kelly Slater. Browse Firewire to see what’s possible.
Products and Catalog
The first thing to consider when choosing a WordPress e-commerce platform is what you are trying to sell.

In this area, BigCommerce wins by making it simple to sell any type of product — digital or physical.

What Type of Products Can You Sell?

Shopify’s Buy Button allows you to sell physical products. You can sell digital products by pairing it with the Digital Downloads app, but you will have to have a paid plan (not Shopify Lite).

WooCommerce’s plugin allows you to sell physical and digital goods as well as affiliate products from online marketplaces. Using their premium (paid) extensions, sellers can also offer booking, memberships, and subscriptions.

BigCommerce allows you to sell digital or physical products. Appointment booking can be added via the app.

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Adding Products

How do you actually add a product for each plugin? Here is a quick rundown.

For Shopify’s Buy Button, you will add a product to your Shopify store, customize your button, then generate the embed code. Once you have the code, you will copy the code and add it to your blog post.

WooCommerce allows you to add products by the click of a mouse. The process is very similar to adding a page in WordPress.

Shortcodes allow you to further embed products on specific pages.

They have also released a Products block feature plugin that works for hand in hand with the new Gutenberg editor.
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Marketing and Sales

The winner really depends on your needs, but BigCommerce comes in first with the most features out of the box.

Selling on Amazon, eBay, and Beyond
Can you run e-commerce operations across your WordPress website and other channels like Amazon and eBay — from a single dashboard? (This is called “multi-channel” selling.)

Here is what you need to know.

Shopify’s Buy button is aimed at letting current site owners add the product to their current website, so there are no multi-channel features.

Multi-channel selling isn’t possible out of the box with WooCommerce. If you want to manage multiple stores or channels, you will need to add additional extensions.

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WooCommerce Extensions for Multi-Channel Selling

A review of the WooCommerce Extension Store indicates there are 3 extensions available for multi-channel selling:

An extension that enables synced selling on Amazon and eBay
An extension that enables selling on Facebook
A Google Product Feed extension, that sends information to the Google Merchant Center which is an “a prerequisite for setting up Product Ads.”

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BigCommerce Plugin For Multi-Channel Selling

BigCommerce’s plugin allows you to manage multi-channel selling simultaneously, including:
  • eBay
  • Amazon
  • Facebook
  • Instagram
  • Google Shopping
Automatic inventory syncing is also included.

Discount and Sales Options

Being able to easily offer discounts and sales on single products, or even classes of products (e.g. all t-shirts), is a time-saver.
In digital marketing online discounts are often set up to be:
  • Limited in duration (such as holiday sales);
  • Location-based (individuals in or near a zip code receive a discount);
  • Available only to certain types of customers (e.g. offered only to customers who previously purchased a specific product)

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